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Marketing Use Cases for Software Robots

Use software robots to automate repetitive marketing tasks

Use software robots to automate repetitive marketing tasks

All marketing teams have repetitive tasks and monkey work that highly skilled workers are doing. Whether it is ad spend management and reconciliation with vendors, lead handling or tracking competitor’s prices, software robots can work in the middle of the night to update reports and sync data across systems. Run these processes in the cloud and reduce the dependency on wasted human hours. Marketing teams use data to understand their buyer’s preferences. Marketing uses many sources of data to improve the accuracy of our targeting efforts and the relevance of their content.  With Software Robots, teams can parse emails from customers, look for trends on social media, and report on customer website behavior.Marketing teams use data to understand their buyer’s preferences. Marketing uses many sources of data to improve the accuracy of our targeting efforts and the relevance of their content.  With Software Robots, teams can parse emails from customers, look for trends on social media, and report on customer website behavior.

Marketing Automation Process Examples

  • Salesforce record updating
  • Reconcile ad spend on Google
  • Scrape competitors’ sites for pricing
  • Check SEO ranking for corporate websites
  • Parsing Emails for insights
  • Sentiment analysis on social media
  • Website reporting aggregations

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